CRM Specialist, NYRA Bets
- Hybrid (2 days a week), New York
- Aqueduct (Ozone Park), New York
- Marketing
- Regular Full Time
Title: CRM Specialist, NYRA Bets
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Exempt
Job Overview:
The CRM Specialist, NYRA Bets will be responsible for managing and optimizing customer relationship management initiatives to drive player engagement, retention, and lifetime value. This role will focus on leveraging CRM tools and data to identify growth opportunities, improve customer journeys, and collaborate with product and technology teams to enhance platform capabilities. The ideal candidate will combine analytical skills with a passion for customer experience and innovation.
Essential Functions:
Manage day-to-day CRM operations, including campaign setup, segmentation, and performance tracking.
Develop and execute personalized marketing campaigns across email, push notifications, and other channels using CRM platforms (e.g., Optimove).
Analyze customer data to identify trends, growth opportunities, and areas for improved engagement.
Collaborate with Product and Technology teams to recommend and implement enhancements that improve customer experience and CRM functionality.
Partner with Marketing and VIP teams to create targeted strategies for high-value players.
Monitor and report on CRM KPIs, including retention, activation, and churn metrics.
Ensure compliance with regulatory requirements for all CRM communications.
Stay current on CRM best practices and emerging technologies to drive innovation.
Support integration of new tools and features that enhance personalization and automation.
Assist in A/B testing and optimization of messaging, timing, and segmentation strategies.
Qualifications:
Education: Bachelor’s Degree in marketing, business, data analytics, or related field.
Experience: 2–4 years in CRM, marketing automation, or customer engagement roles.
Other Requirements: Experience working with cross-functional teams and technology-driven projects.
Preferred Skills:
Strong understanding of CRM platforms and marketing automation tools.
Analytical mindset with experience in data interpretation and reporting.
Excellent communication and project management skills.
Familiarity with SQL, data visualization tools, and customer analytics preferred.
Knowledge of horse racing or sports betting is a plus.
Proficiency in Excel, Word, PowerPoint.
Summary of Physical Requirements and Work Environment:
This role is primarily in an office setting and will require regular use of keyboard, mouse and computer screen.
Pay Range / Salary: $58,125.00 - $87,187.50
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Human ResourcesNYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
