Senior Branded Content Editor
- Aqueduct (Ozone Park), New York
- Belmont Park (Elmont), New York
- Marketing
- Regular Full Time
Title: Branded Content Editor
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Exempt
Job Overview:
Seasoned individual contributor, who works independently with minimal supervision. Helps establish and implement projects, programs, and processes in support of the organization's overall Creative Design strategy. Applies advanced knowledge of creative design to establish best of class policies, procedures, and plans for the area. Responsible for the visual branding of company public image, products, and promotional material across a variety of digital and print media.
The Branded Content Editor is responsible for shaping and elevating sponsored and brand-driven storytelling across digital, social, and video platforms. This role blends editorial judgment with marketing strategy to ensure all branded content feels authentic, engaging, and aligned with both the brand voice and audience expectations.
Essential Functions:
• Works independently under limited supervision to execute tasks for the Creative Design team, exercising a high level of decision making to effectively resolve problems and roadblocks as they occur.
• Leads the execution of creative projects, ensuring adherence to branding guidelines and timelines.
• Works closely with marketing, product, and communications teams to create compelling visual storytelling.
• Evaluates creative assets for effectiveness, making recommendations for continuous improvement.
• Maintains expertise in design tools and software, adopting new technologies and methodologies as needed.
• Manages multiple design projects simultaneously, balancing priorities and meeting deadlines.
• Coaches more junior colleagues in techniques, processes, and responsibilities.
• Design and produce branded content across static formats (social graphics, digital ads, carousels, web assets) and video (short-form, long-form, motion graphics)
• Edit video content for social, web, and marketing campaigns, including cutting footage, adding motion graphics, sound design, and color correction
• Collaborate with content editors, marketers, and producers to translate creative concepts into polished visual assets
• Develop visual systems and templates for branded campaigns to ensure consistency across deliverables
• Execute platform-specific creative tailored to Instagram, TikTok, YouTube, and other digital channels
• Incorporate brand guidelines, typography, color, and visual identity into all assets while adapting to different client styles
• Participate in pre-production planning, including storyboarding and shot planning for video shoots
• Manage post-production workflows, including revisions, versioning, and final delivery of assets
• Stay current on design trends, social video formats, and emerging creative tools
• Ensure all content meets quality standards, deadlines, and technical specifications
Qualifications:
Qualifications and Education Requirements:
• Bachelor’s degree in marketing or related field
Preferred Skills:
• Iconography
• Interaction Design
• Design Elements And Principles
• Style Guides
• Typography
• User Interface
• Animations
• Product Design
• Video editing
• Familiarity with social-first storytelling and short-form video trends
• Basic understanding of branding and marketing strategy
• Experience with audio editing and sound design
• Ability to take creative direction and iterate quickly based on feedback
• Knowledge of emerging tools (e.g., AI-assisted design, video editing platforms)
• Skills Proficiency: Creative Cloud (Photoshop, Illustrator, After Effects, Premiere)
Knowledge of thoroughbred racing is a plus, though not mandatory
Summary of Physical Requirements and Work Environment:
The position is primarily sedentary, involving continuous sitting with occasional walking, standing, bending, and light lifting (up to 10 lbs). It requires fine hand manipulation and use of computers or similar devices. The role does not involve exposure to outdoor elements, hazardous conditions, or heavy physical demands. Minimal travel to other track locations (e.g., Saratoga) may be required.
Pay Range / Salary: $90,000-$102,500
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SecurityNYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
