Director, Social Media & Content
- Aqueduct (Ozone Park), New York
- Belmont Park (Elmont), New York
- Saratoga Springs, New York
- Marketing
- Regular Full Time
Title: Director, Social Media & Content
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Exempt
Job Overview:
Manages a team of individual contributors and/or Supervisors and is accountable for conducting effective performance management. Allocates resources to meet objectives and goals of the Brand Marketing team. Directs operations for strategic initiatives and serves as a primary point of contact for internal stakeholders. Oversees the development and implementation of brand strategies through holistic, consumer-centric activation to maximize product/brand appeal to target customers.
Essential Functions:
• Develops tactical and operational plans for the Brand Marketing team and supports organizational objectives and business goals.
• Leads the execution of marketing campaigns and ensures alignment with corporate brand strategy.
• Directs the analysis of market research data to drive consumer engagement and brand differentiation.
• Implements policies and procedures to improve marketing efficiency and effectiveness.
• Oversees budget allocation for marketing activities and ensures resources are utilized efficiently.
• Lead social media strategy across all platforms, ensuring brand consistency.
• Oversee content creation, including written, visual, and video assets.
• Manage and mentor a team of social media and content specialists.
• Analyze performance metrics to optimize campaigns and content strategies.
• Collaborate with marketing, PR, and creative teams to integrate content initiatives.
Qualifications:
• Proven experience in social media strategy and content leadership.
• Strong understanding of digital marketing, analytics, and engagement trends.
• Excellent storytelling, communication, and project management skills.
• Experience leading and developing creative teams.
• Bachelor’s degree in marketing or related field
Preferred Skills:
• Influencing Skills
• Value Propositions
• Content Strategy
• Search Engine Optimization
• Brand Strategy
• Go-to-Market Strategy
• Integrated Marketing Communications
• Public Relations
Skills Proficiency:
Knowledge of thoroughbred racing is a plus, though not mandatory
Summary of Physical Requirements and Work Environment:
This role is primarily sedentary and performed in an office or office-like environment with no special physical demands required. The position involves extended periods of sitting with intermittent standing and walking, as well as occasional bending, reaching, and other routine movements typical of a professional workplace.
The role requires regular hand manipulation, including daily typing and repetitive hand movements while working on a computer. Occasional light lifting (generally up to 10 lbs., and infrequently up to 30 lbs.) may be required.
The work environment does not typically expose the employee to hazardous conditions. There is minimal exposure to environmental hazards such as moving mechanical parts, fumes, extreme weather, or high-risk work areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Pay Range / Salary:
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MarketingNYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
