Digital Marketing Coordinator
- Hybrid (2 days a week), New York
- Aqueduct (Ozone Park), New York
- Belmont Park (Elmont), New York
- Marketing
- Regular Full Time
Title: Digital Marketing Coordinator
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Non-Exempt
Job Overview:
Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing digital marketing activities that support the organization's overall brand positioning, consumer engagement, and market presence across email, SMS, website, and mobile channels.
Essential Functions:
- Craft compelling, effective SMS and email marketing communications
- Maintain digital marketing content calendars
- Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
- Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
- Contribute to general upkeep, optimization, and expansion of NYRA.com webpages
Qualifications and Education Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Prior experience in digital marketing, email marketing, website management, customer engagement, or a related discipline preferred.
Skills Proficiency:
- Experience with digital marketing platforms and customer engagement tools.
- Familiarity with website management and digital content best practices.
- Basic understanding of digital campaign execution and performance measurement.
Preferred Skills and Experience:
- Experience with short-form, action-oriented copywriting, including SMS, push notifications, email marketing, and other digital communication channels.
- Experience managing website content, updates, and digital customer experiences.
- Experience supporting and executing customer communication campaigns across email, SMS, website, mobile app, or similar digital marketing channels.
- Excellent verbal and written communication skills, with the ability to communicate effectively with customers in an appropriate brand voice.
- Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct.
- Strategic thinking skills, with the ability to develop ideas into actions that drive business results.
- Curious and resourceful self-starter with the ability to solve problems and seek out new information.
- Works effectively with colleagues at varying levels and can tailor communication style based on audience and seniority.
- Comfortable working independently and navigating ambiguity.
- Knowledge of thoroughbred racing is a plus, though not required.
Summary of Physical Requirements and Work Environment:
This position is primarily sedentary and performed in an office or hybrid work environment. The role requires prolonged periods of computer use, including frequent keyboard and mouse activity, and regular communication via email, phone, and virtual meeting platforms.
Pay Range / Salary: $23.88 - $28.94
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MarketingNYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
