Digital Marketing Specialist
- Aqueduct (Ozone Park), New York
- Marketing
- Regular Full Time
Title: Digital Marketing Specialist
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Non-Exempt
Job Overview:
The Digital Marketing Specialist is responsible for planning, executing, optimizing, and reporting on paid digital advertising campaigns across multiple platforms. This role focuses on driving measurable results such as traffic, leads, conversions, and revenue while efficiently managing budgets and continuously improving performance. This position will work with the company’s third party media agency to implement campaigns. This role will also assist with other digital marketing tasks related to email, web, sms and app.
Essential Functions:
• Follows established guidelines to complete various tasks for the Brand Marketing team
under close supervision.
• Assists in the execution of brand marketing campaigns by supporting the development of
promotional materials and content.
• Conducts basic market research and gathers consumer insights to support brand
positioning and messaging.
• Helps maintain brand consistency across different media channels by ensuring alignment
with established guidelines.
• Supports social media engagement efforts by monitoring brand mentions and assisting
with content scheduling.
• Assists with tracking and reporting key marketing performance metrics to evaluate the
effectiveness of campaigns.
• Follows established techniques, processes, and responsibilities, identifying areas of
opportunity for improvements.
Qualifications:
Education:
Related college degree preferred
Preferred Skills:
• Experience managing paid media campaigns with hands-on platform expertise
• Strong analytical skills and comfort working with data and performance metrics
• Understanding of full-funnel marketing (awareness, consideration, conversion)
• Experience with budget management and performance forecasting
• Familiarity with tracking, attribution, and reporting tools
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Clear communication skills and ability to explain performance to non-technical stakeholders
Skills Proficiency:
• Experience with e-commerce, lead generation, or app campaigns
• Familiarity with tools such as Google Tag Manager, Looker Studio, or third-party ad tech platforms
• Agency experience or experience managing multiple clients/accounts
Summary of Physical Requirements and Work Environment:
Pay Range / Salary: $27.94 - $34.71
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NYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
