Title: Senior Digital Revenue Specialist

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Non-Exempt

Job Overview:

The Senior Digital Revenue Specialist is responsible for the day-to-day management, publishing, and optimization of the organization’s digital marketing channels, including websites, mobile applications, email, and SMS to drive revenue. This role ensures digital platforms are accurate, engaging, user-friendly, and aligned with broader marketing initiatives and revenue objectives. Working cross-functionally with marketing, creative, ticketing, and technology teams, the Senior Digital Revenue Specialist will execute digital campaigns, manage content updates, support audience engagement, and identify opportunities to improve the customer experience and drive ticket sales, conversions, and revenue.

Essential Functions:

• Manage day-to-day website publishing, updates, and maintenance across multiple digital properties, ensuring content supports ticket sales, lead generation, and revenue goals.
  
• Optimize website content, ticketing links, promotional offers, landing pages, and calls to action to maximize conversions and reduce friction in the purchase journey.
  
• Partner with internal teams and external vendors to develop and implement website features, campaign landing pages, and functionality that drive customer acquisition and revenue growth.
  
• Monitor website traffic, conversion rates, ticket purchase behavior, and customer journeys to identify opportunities to increase sales and improve marketing efficiency.
  
• Apply SEO best practices to improve organic visibility, attract qualified traffic, and drive incremental ticket sales and customer acquisition.
  
• Conduct ongoing quality assurance to ensure a seamless purchase experience across devices and browsers.
  
• Oversee day-to-day mobile app content management and publishing, ensuring featured content, event information, promotions, and ticketing opportunities support revenue objectives.
  
• Manage app merchandising and content placement to increase ticket sales, promote premium experiences, and drive engagement with revenue-generating products.
  
• Coordinate app updates, feature releases, and enhancements with internal stakeholders and technology partners to improve the customer experience and support business growth.
  
• Execute app-based marketing campaigns and coordinate push notifications that drive ticket purchases, event attendance, repeat visits, and customer engagement.
  
• Monitor app adoption, engagement, conversion rates, and purchasing behavior to identify opportunities to increase retention and customer lifetime value.
  
• Ensure app content, functionality, and ticketing pathways are accurate, timely, and aligned with broader sales and marketing initiatives.
  
• Support email and SMS campaigns from setup through deployment, including audience selection, segmentation, content entry, scheduling, testing, and quality assurance.
  
• Support revenue-driving campaigns focused on ticket sales, premium hospitality, event promotion, lead generation, and customer retention.
  
• Partner with creative, marketing, ticketing, and sales teams to align campaign messaging, digital assets, and calls to action with revenue targets and business priorities.
• Manage audience segmentation, personalization, and campaign scheduling in collaboration with CRM and lifecycle marketing teams to deliver relevant communications that drive conversion.
  
• Monitor campaign performance across deliverability, engagement, click-through rates, conversion rates, ticket sales, and attributed revenue.
  
• Support A/B testing and ongoing optimization of messaging, offers, timing, audience segments, and calls to action to improve campaign performance and return on investment.
  
• Maintain campaign calendars and deployment schedules to ensure timely execution of sales campaigns, promotional offers, and key event initiatives.
  

Qualifications:

• Preferred Skills:
  • Strong working knowledge of website content management systems (CMS) and digital publishing workflows.
    
  • Experience managing mobile applications, app content publishing, and app marketing platforms.
    
  • Proficiency with email marketing and SMS marketing platforms.
    
  • Understanding of CRM, audience segmentation, personalization, and lifecycle marketing principles.
    
  • Familiarity with website analytics, campaign reporting, conversion tracking, and performance optimization.
    
  • Knowledge of SEO fundamentals and on-page optimization.
    
  • Strong project management, organizational, and time-management skills.
    
  • Excellent attention to detail, particularly in content accuracy, links, scheduling, and quality assurance.
    
  • Ability to translate marketing objectives into effective digital campaigns and customer experiences.
    
  • Strong written communication skills and the ability to collaborate across multiple departments.
    
  • Experience working with ticketing platforms, e-commerce systems, or high-volume event marketing is a plus.
    
  • Ability to manage multiple digital channels and deadlines in a fast-paced environment.
• Skills Proficiency:
  • Knowledge of thoroughbred racing is a plus, though not mandatory
• Qualifications and Education Requirements:
  • Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field preferred.
    
  • 4–6 years of experience in digital marketing, with hands-on responsibility for website management, email marketing, mobile apps, and/or SMS campaigns.
    
  • Demonstrated experience managing digital content publishing and executing marketing campaigns across multiple platforms that drive revenue.
    
  • Experience with analytics and reporting tools to evaluate campaign performance and identify opportunities for improvement.
    
  • Familiarity with marketing automation, CRM platforms, and digital marketing technology.
    
  • Strong technical aptitude and ability to learn new platforms, tools, and workflows quickly.
    
  • Excellent communication, organization, and problem-solving skills.
    
  • Ability to work occasional evenings, weekends, and holidays as required by the organization's event and racing calendar.
    
• Competencies:
  • Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
  • Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
  • Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
  • Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
  • Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.

Summary of Physical Requirements and Work Environment:

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

This position primarily operates in a professional office and hybrid work environment and requires prolonged periods of sitting and working at a computer. The employee must be able to regularly use standard office equipment, including computers, keyboards, telephones, and other technology necessary to manage digital marketing platforms and communications. The role requires the ability to communicate effectively in person and through virtual, written, and electronic channels.

The position may require occasional standing, walking, reaching, and movement throughout office or event locations. The employee must be able to manage multiple assignments and deadlines in a fast-paced environment that may require extended computer use and sustained attention to detail. Occasional evenings, weekends, and holidays may be required based on the organization's event and racing calendar.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

Pay Range / Salary: $76,000-$86,000/ annually