Title: Digital Marketing Specialist, Growth Marketing

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Non-Exempt

Job Overview:

Drive registrations and brand recognition for NYRA Bets and be a part of an enthusiastic team. Work with Growth Marketing Manager to execute and manage the growth NYRA Bets New York and National market share, including initiatives that support the organization’s overall brand positioning, new customer acquisition goals, and market presence in the online gambling space.
Additionally, the Digital Marketing Specialist will work independently to develop, execute and analyze digital marketing campaigns with a focus on website management and personalizing, executing and evaluating customer-data-driven interactions through Optimove, and multimedia content strategy.

Essential Functions:

• Work with Growth Marketing Manager and media agency to develop paid media strategies and support ongoing active campaigns
• Follows established guidelines to traffic paid media assets for each new campaign while under supervision
• Analyzes competitor trends, emerging acquisition marketing, and campaign performance data to provide recommendations and improve marketing effectiveness
• Works directly with the Growth Marketing Manager and NYRA Bets marketing team to gather creative asset needs and submit tickets to the Creative Team for execution
• Solves problems with campaign deliverables and addresses obstacles as they arise, escalating issues as appropriate and adjusting tactics to support successful delivery
• Collaborates with internal teams and external vendors to support integrated marketing efforts and ensure timely, high-quality execution, including submitting contracts to NYRA legal team
• Applies practical and experiential knowledge of growth marketing to contribute to more complex initiatives and continuous improvement of brand marketing processes and outcomes

Qualifications:

Minimum Requirements:

Education (minimum): Bachelor’s Degree with a concentration in marketing, communications or related field

Experience: 2-5 years of work experience

Other Requirements: Experience in marketing, promotions, or communications

Preferred Skills:

• Experience in search engine marketing, paid media strategy and market research
• Knowledge of creating brand strategy and influencer marketing
• Horse racing or sports knowledge or interest is preferred but not required
• Curious and resourceful self-starter, with ability to solve problems and seek new information
• Strategic thinking skills, able to develop ideas into actions that drive business results

Skills Proficiency:

• Computer skills in Excel, Word, PowerPoint, CMS platforms required and willingness to learn new programs
• Excels at written communication and willing to develop copywriting and editing skills
• Sharp attention to detail and deadlines
• Willingness to take on responsibilities that evolve as position grows with the business
• Works well with colleagues at varying levels and can tailor communication style based on audience and seniority

Summary of Physical Requirements and Work Environment:

The Digital Marketing Specialist role is primarily office-based and computer-intensive, requiring extended periods of sitting and regular use of hands for typing, mouse operation, and other digital tasks. The position may involve occasional movement within the office to collaborate with team members or attend meetings and to walk around the track from time to time. The work environment is typically fast-paced, deadline-driven, and performed in a standard professional office or remote setting with minimal physical exertion

Pay Range / Salary:  $23.88 - $32.24 per hour